Madeleine Jude – now a west elm LOCAL at the new Kingston branch

Madeleine Jude – now a west elm LOCAL at the new Kingston branch

I was delighted to be approached by west elm in November and asked if I would join them as a west elm LOCAL at their new store in Kingston opening in December.

The west elm LOCAL programme is one of west elm’s key commitments to do with celebrating local communities and to introducing their customers to the work of local artisans and makers.

They actively seek out high quality local designers, artisans and makers whose work is in tune with the west elm brand to partner with and showcase their work.

It also allows west elm to reflect within its stores the cultural and stylistic differences between the different regions and countries where it operates.

So November saw me busily weaving my blanket shawls (also fondly known as lap rugs and winter comforters) and weaving and making a range of lambswool cushions in time for the opening night.

Lineal and Lineal Opposites cushions at the back and Hardanger blanket shawls to the fore.
Lineal and Lineal Opposites cushions at the back and Hardanger blanket shawls to the fore.

 

It’s an exciting opportunity and one I am very happy about as west elm has a good record on sustainability, use of organic fibres, sourcing handcrafted products from artisan groups across the globe, and was the first home retailer to offer Fair Trade Certified™ products to its customers.

Certainly I have had a very good experience with them and I was sorry not to be there at the grand breakfast opening on Friday 8 December, as we were in Cornwall to make a short film for the National Trust. But I shall be making up for it at their special Christmas event this evening.

 

 

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